Articulate Marketing Blog
Nine excellent podcasts for copywriters and marketing leaders
Listen on the go to these podcasts for copywriters and marketers. From The Lede to Conversion Cast, these brilliant podcasters are worth...
The ultimate guide to writing case studies that drive leads
Case studies are the stories that inspire future business. Don't waste time writing poor-quality case studies that don’t help the reader or...
How we work: SEO sprints
Search engine optimisation (SEO) for your website can feel like a Sisyphean task. We’re glad the bad old days of keyword stuffing are...
How we work: brand strategy projects to drive client differentiation
Looking and sounding the same as your competitors is expensive in the long run.
5 essential marketing metrics you should be measuring
There are metrics, and then there are metrics. We've already talked about the dangers of pursuing vanity metrics – those that look pretty...
How we work: setting up and running a B2B podcast
To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...
Why investing in expert agency copywriting is a smart move
"The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...
Selling technology: The secret is not to talk about technology
Today, I ordered a gold laptop. This is what I learned about marketing from the experience.
How to choose a B2B marketing agency as a purpose-driven business
We all get out of bed each day wanting to ‘do the right thing’ (unless you’re Skeletor or one of those cursed seagulls on Brighton beach.)...
How to calculate the return on investment (ROI) for brand strategy
You can’t sum up the value of brand strategy in a dashboard. But you can learn the right way to value it, how much you should invest in it,...